SITUATION:
When it comes to managing residential real-estate, the people managing the property are as important as the property itself. High customer service is a true competitive advantage, and high staff turnover can be the leaky bucket that contributes to inconsistent quality and lower margin return. RAIT Residential engaged Next Step to craft a corporate purpose platform that would engage employees and residents alike.

CLUE:
RAIT employees took great pride in the power of the personal touch and their shared belief that going the extra mile is what residents deserve.

AHA!:
Next Step developed a multi-phased workshop to tease out and articulate the true soul of the RAIT Residential team/brand that has been embraced and implemented throughout the organization: “Imagine what’s possible when you feel at home.”